Theatrical
Can You Handle “LIFE”?
CHALLENGE
Launch LIFE as an exclusive social event, creating buzz that extended far beyond traditional movie marketing and established the film as one of the season’s must-see thrillers.
APPROACH
We invited audiences to step directly into the world of the film through an immersive experiential campaign that generated authentic reactions and social sharing.
The campaign expanded through live events, influencer participation, press coverage, and global social content, turning thousands of audience experiences into millions of impressions.
MY ROLE
PRESS TOUR
Following the Los Angeles launch, the mobile scare experience expanded to theaters internationally, engaging more than 10,000 participants and generating over 5 million social impressions.
The experience was featured through partnerships with AMC Theatres, ESPN FC, and major press outlets, extending the campaign far beyond the theater and into social conversation worldwide.
The campaign was recognized with the Clio Key Art Award for Best Experiential Digital.
Jumanji: Welcome to the Jungle
CHALLENGE
Sony Pictures challenged us to reinvent the Jumanji brand for a new generation, balancing nostalgia for longtime fans while introducing a younger audience to a completely new premise.
THE IDEA
Develop two distinct social identities that spoke to different audiences. Facebook celebrated the humor and nostalgia of the original franchise, while Instagram embraced a bold, gaming-inspired aesthetic that positioned Jumanji as an entirely new adventure, this time inside a video game.
MY ROLE
SOLUTION
An integrated social campaign that blended cinematic storytelling with platform-native design. Nostalgic comedy posts, interactive experiences, retail activations, and fast-paced motion graphics worked together to reinforce the film’s dual identity, honoring the original while introducing audiences to a modern, game-inspired world.
One of the biggest pleasures was working with a comedy hero, Rhys Darby!
We’re All Turtles
OBJECTIVE
Turn every fan into a Ninja Turtle by transforming profile photos into personalized character art that was built for sharing across Facebook and mobile.
THE IDEA
Creative direction for an interactive face-mapping experience that automatically aligned each user’s facial features into custom Turtle masks, generated personalized profile artwork, and encouraged viral sharing through social-first design.
MY ROLE
The Art of Pizza
COMMUNITY CREATION
Create a playful social experience inspired by the Ninja Turtles’ love of pizza that encouraged fans to build outrageous creations and share them online.
THE IDEA
A responsive mobile web experience where users worldwide designed custom pizzas from hundreds of bizarre ingredients before baking, publishing, and submitting them to a public gallery. Weekly challenges, social sharing, and community voting transformed a simple microsite into an ongoing fan competition.
RESULTS
250K
Fan-Made Pizzas Created
22 min
Average Session Length
38
Countries Participated
68%
Click Thru Rate to View Trailer
Key Art Design
OBJECTIVE
Theatrical key art is often the audience’s first impression of a film. Every poster must capture the story, establish the tone, and create enough intrigue to earn attention in an instant.
My work has helped shape campaigns for studio releases across horror, drama, thriller, and prestige films.
